Toys

Imagine SPIDER-MAN adventures at a whole new level with this electronic Hero FX Mask!... » read more

Spider-Man knows that one of the best ways to stop criminals is with a sneak attack from his Spider Strike Battle Racer!... » read more

It's wild racing action in Tokyo! Launch your favourite racers onto the twisting. spinning. super stunt track!... » read more

Every little girl wants to grow up and visit the theatre but with this Puppet Theatre Playset. your little one can finally bring the magic of the theatre to their bedroom.... » read more

The Sylvanian Families - Family Saloon Car is ideal for the avid collector or new discoverer of the Sylvanian Collection. A great gift idea for any occasion. don't miss your chance to secure this collector's set at a bargain DealsDirect price!... » read more

Do you have what it takes to be a super spy? Invest in some real working spy gear for little one this Christmas!... » read more

This fantastic gigantic keyboard play-mat is the perfect toy for boys and girls of all ages.... » read more

Keep your opponents on their toes with the Beyblades: Metal Masters Triple Battle Set. This epic arena features three customizable cores that add a whole new surprise element to your battles and lets you customize your arena for intense battles!... » read more

Snip. spray. style your way! There’s so much to do with your BEAUTIFUL NOW BABY doll!... » read more

Gross Magic - Truly Revolting Magic is a truly disgusting magic set where you can liquidise an eye ball then make it whole. Make a clean toilet dirty and produce cockroaches from an empty dust bin. Truly amazing. this is really Gross Magic!! This set comes with over 50 amazing tricks.... » read more

Discover Barbie Fairytale Magic with the gorgeous Barbie Flower 'N Flutter Fairy Barbie Doll! Barbie has huge glittery wings. flower petal-inspired skirts and princess tiaras.... » read more

Can you time it right and smash the light? Smash this BOP IT game to get started!... » read more

Create fashion “magic” with your sweet-smelling Strawberry Shortcake figure!... » read more

Just add water and watch as the Amazing Sea Monkey's spring to life in your bedroom. Create a miniature civilisation that your little one is responsible for taking care of and feeding.... » read more

Join Ben 10 in his mission to save the planet from sinister aliens with this Ben 10 Ultimate Alien Pure Ultimatrix. it look's just like Ben's!... » read more

Little ones shouldn't have to choose between learning and playing at such a delicate age and with this Explorer Learning Game they won't have to! Help Dora and Boots by playing mini-games and solving challenges using items from your Backpack.... » read more

The Moshi Monsters Moshlings Treehouse opens up to reveal a place to play with and store your moshlings. Join Roxy in this amazing Treehouse to have fun and play around.The Moshlings enjoy hiding in the tree top and jumping from branch to branch. They love playing in their treehouse room and using the working basket lift to go up and down from the treetop.... » read more

Imagine SPIDER-MAN adventures at a whole new level with this incredible Mega Blaster Web Shooter set!... » read more

In the movie Barbie in a Mermaid Tale 2. this magical Royal Mermaid helps Merliah save the ocean! This mermaid princess has a beautifully detailed bodice and exquisite mermaid tail inspired by the oceans from around the world... » read more

The Little Tikes - Discover Sounds Workshop is big on fun activities with lights. sounds. a pounding bench. popper and ball drop. It is the perfect workshop for your little carpenters to build motor skills! With lights. music. sounds and more. this is definitely the perfect interactive toy for any developing child!... » read more